FireKing Case Study
FireKing, a security and loss prevention company in New Albany, Ind., wanted an eye-catching box to promote the launch of its new FireShield filing cabinet. Given the repeat order volume and size of the box litho printing would be a two-piece process and the costs would have been unreasonable.
“A lot of plate vendors are now offering flat top dot technology, but we have had the most success with PRP’s solution.”
Touchpoint printing, consulted with PRP as their high-graphics job pre-press and printing plate maker of choice. PRP then took an art file that was designed for litho printing and made prepress adjustments to output a digital dot replicated proof that is then shown to a customer as their art but converted into flexo printing.
While litho printing would have been the logical choice, we were able to achieve litho-like quality using ExSpect plates and flexo printing.
Value Add: Cost savings on two part litho print by using high quality one part flexo plate