Corrugate and E-Commerce
E-Commerce has rapidly grown over the last few years with advancements in technology and versatile features. It has become much easier for brands to sell products directly to customers through social media, web stores or websites like Amazon or Etsy. That’s what the D2C (Direct to Consumer) approach is all about. Brands making sales directly to consumers without involving wholesalers, distributors, or retailers. It gives ownership to brands over their business and customer data that helps build a more personalized relationship with customers.
The booming global e-commerce industry has emerged as a major growth factor for the double printed corrugated boxes worldwide. Its tremendous strength, recyclability, custom printing, and low weight are features that ensure safe and reliable product delivery. That’s the reason why e-commerce firms are increasingly adopting these boxes. E-Commerce sector is now adopting a growing trend of utilizing digital printing technology for corrugate packaging applications. It has helped grow demand for double side printed corrugated by 3.7% to 4.2% annually.
Like other technologies, corrugated printing is also evolving to provide much more advanced tools, wider color ranges, high-definition imagery, creative shapes, and designs. Double-sided printing on corrugate boxes doubles the chances to give a sound impression to buyers. It provides an opportunity for small or medium-sized brands to advertise and market their products in the fulfillment stage by with delightful or informative messaging such as manifestos, social handles, ingredients lists, and instructions. There’s no limit to creative ideas you can adopt when double-sided printing is involved.
Durable and eco friendly
Corrugated boxes are made from corrugated paperboard having rows of air columns that act as a cushion to keep any internal item safe. The inner ridges provide strength and flexibility to the design. These boxes are considered eco-friendly as they are biodegradable and made of recycled material.
Ideal Choice for All Types of Businesses
These are ideal for all kind of products including fragile items as it offers crush resistance and withstands pressure. Due to Double-sided printing, these boxes can be used for different types of products, including beauty & care, food & beverages, household, electronics, sports, and more. High-quality materials, custom designing on sides, easy manufacturing and distribution make them the perfect choice for any type of business. You can design custom brand packaging with your own designs, styles, colors, and logos that fit your product type and company profile. Build your own design, build your own brand.
Effective Marketing and Advertising for All Firms
It’s an economical solution to promote a product by displaying its specific features directly on the packaging and attract customers. It has the potential for effective communication with your targeted audience. Double side printed corrugated displays allow low budget firms to boost their marketing & advertising efforts and save their huge investment. It has become a key formula for indirectly promoting your products in the market. In the e-commerce world, double printed boxes designs merged with the targeted advertising can create the potential to make the ultimate marketing bomb, irrespective of your budget.
In this ever-growing era of social media, there is a trend of unboxing videos of almost every product that people love to watch and follow. Stunning and eye-catching designs can be made for product packaging using double printed corrugate boxes. It attracts many people around social media to make unboxing videos for you or you can make one by yourself. The whole process creates a reputation for your brand and more people begin to recognize it.
The main demand of every customer is a high-quality product of their choice received safely in stunning packaging. However, with D2C markets the dreaded porch pirate has become a reality that needs special attention. Partly to deceive and party to camouflage porch deliveries many brands have adopted simple kraft paper graphics for their outside graphics. It’s upon opening the package that brands can make use of elegant graphics and styles to make their customers feel very special.
ISSUES FACED IN PRINTING
E-commerce is becoming huge for most box plants. Preference is usually client based on what they’re willing to spend. Some businesses just need a basic shipper while others, see this box as ‘an introduction to their brand’. Those businesses prefer multicolor work on both outside and inside of the package.
The industry is now seeing more two-sided printing presses on the market. This is a huge time saver as the sheet of board is printed on both sides as it passes down the line. Most will have finish capabilities in-line so they’ll know immediately if print and folds match up. This equipment is set up in several configurations, from basic single color inside and outside, to multicolor on each side. Again, communication is necessary between the printer and the prepress artist and must happen early to eliminate issues.
Catching up with the customer’s demand and advancements in the industry can be challenging from the printing point of view. Especially, in case of a lot of double-sided printing jobs on corrugated boxes, it becomes difficult to manage project deadlines. Careful handling, detailed designing, and timely replacement of printing equipment that can affect results are essential.
Communication between the printer and the prepress house is crucial. They both must be on the same page from the start so a prepress artist can prepare the files for the correct side of print. For all 2-side printed boxes, there is only a single CAD drawing is used. Once the artist builds the files and creates art for approval, the printer and their customer must confirm the files are correct before moving forward.
One side is printed and needs to be completely dry before it’s run thru again. If not, it could offset (print a ghost impression) onto the other side of the sheet.
Most printers will run board through twice using the same press. Others might switch to a different piece of equipment due to its in-line capabilities. Scheduling of press time is difficult and time-consuming.
Registration of printing on 2 sides could be a challenge for the printer. This is time consuming and possibly costly as one must run a lot of sheets through to ensure the cut and fold match up.